Overview
Postman Waffles is a cafe in the heart of midtown Toronto serving specialty coffee and liege waffles. After opening in the summer of 2023, the business began growing in all spaces, from physical to digital.
To mirror this growth, I designed a Shopify website that streamlined digital channels and elevated the existing brand identity to better align with Postman Waffles’ mission: to send love and waffles. Custom illustrations and fresh visual design come together to accentuate the brand’s essence of neighborhood charm, playfulness, and love of all kinds.